Fractional Leadership
Executive-level CRO / COO without the full-time hire.
For operators doing roughly $500k–$2M who have leads and opportunity, but lack structure, KPIs, accountability, and systems. We step in as your revenue and operations leader so the business can scale beyond you.
Engagement Snapshot
• Operational
Revenue Range
$500K-$2M
Client Cap
10
Term
4–6 mo
Fractional leadership is intentionally capped to keep execution deep, not surface-level consulting.
What We Fix
Most founders don’t need more leads — they need leadership, structure, and a system that runs without them.
If any of this sounds familiar, a fractional CRO/COO is usually the missing piece: inconsistent revenue, heroic last-minute pushes at the end of the month, reactive hiring, and a pipeline you can’t fully trust.
• Inconsistent revenue and no forecast you trust
• KPIs exist in theory, not in dashboards
• High lead costs with low conversion
• No clear sales process or talk track
• Leads coming in but follow-up is inconsistent
• Team busy, but unclear on what actually matters
• CEO/Founder pulled into every decision
• Operations scattered across too many tools
What You Get
An embedded executive who builds, runs, and optimizes your revenue and operations.
KPI Architecture & Dashboards
We design your KPI stack, reporting dashboards, and weekly review cadence so everyone knows the score.
Operational Systems (COO)
We tighten processes, document SOPs, streamline tools, and remove operational bottlenecks.
Integration with LeadFlow OS
If you’re on LeadFlow OS, we fully align your CRM, automations, and dashboards with your leadership rhythm.
Sales Leadership (CRO)
We install scripts, follow-up cadences, pipeline stages, and coaching so reps close more with less chaos.
Team Management & Accountability
Daily huddles, weekly one-on-ones, SLAs, and performance standards — implemented for your team.
Strategic Partner, Not Just a Consultant
We don’t send a slide deck and disappear. We’re in the trenches with you, moving metrics every week.
How It Works
Installed in stages so your team keeps running while we upgrade the engine.
Step 1 - Discovery & Audit
Deep-dive into your model, numbers, team, and constraints. We leave with a clear map of what to fix first.
Step 2 - No upsell trap
We architect your KPI stack, meeting cadence, sales process, and operational workflows.
Step 3 - Foundation before scale
We lead implementation alongside your team, refine weekly, and drive toward clear numeric targets.
Want a CRO/COO without a $250k+ salary line?
We cap fractional leadership at 10 active clients to keep execution deep. Apply below and we’ll review your model, numbers, and goals to see if it’s a fit.
FAQ
A few questions we get all the time.
What is DBRU and what do you actually do?
DBRU stands for Develop, Build, Run, and Upscale. We help business owners install clean systems for lead generation, sales, and operations. Through LeadFlow OS, DBRU Academy, and Fractional Leadership, we help you get more qualified leads, close more deals, and run a tighter company.
Who is the best fit to work with DBRU?
Our best clients are founders doing roughly $500k–2M per year who are overwhelmed by inbound volume, manual follow-up, or messy CRMs. If you’re ready to treat your business like an actual company and not a side project, we’re probably a fit.
Do I own my accounts, ads, and data?
Yes. You own 100% of your ad accounts, leads, and CRM data. We build and operate the system, but everything lives under your ownership. We don’t resell, repurpose, or touch your data outside of fulfillment.
How long does setup take?
Most LeadFlow OS builds are installed within 7–10 business days once we have assets and access. Licensing and deeper custom work can take a bit longer depending on scope.
Is there support after everything is built?
Yes. Every client gets onboarding videos, a support Slack channel, and optional weekly strategy calls. If you choose a Fractional CRO/COO engagement, we also drive the implementation with your team.
Contact
Tell us where you’re stuck and we’ll tell you if we can actually help.
No pressure pitch, no obligation. We’ll ask about your model, current systems, and goals. If we’re not the right fit, we’ll tell you.
Response time
24–48 business hours
We’ll get back as soon as we have something thoughtful, not rushed.
Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
Excellence
Top-notch services.
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